At Floria Cakehouse Ltd (“Floria Cakehouse”, “we”, “us”, or “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, contact us, or otherwise interact with our business.
This Privacy Policy should be read together with our Terms & Conditions.
1. Who We Are
Floria Cakehouse Ltd
Website: www.floriacakehouse.co.uk
Email: info@floriacakehouse.co.uk
2. Information We Collect
We may collect and process the following personal information:
Information You Provide Directly
When placing an order, making an enquiry, subscribing to updates, or contacting us, we may collect:
- Full name
- Billing address
- Delivery address
- Email address
- Telephone number
- Date of birth (on creating an account)
- Order details
- Personalised cake messages
- Photographs supplied by you for cake decoration
- Communications and correspondence with us
Payment Information
Payments are processed securely through third-party payment providers.
We do not store your full payment card details.
3. How We Use Your Information
We use your personal information to:
- Process and fulfil orders
- Arrange collection and delivery
- Communicate regarding your order
- Respond to enquiries and complaints
- Verify payments
- Improve our products and services
- Maintain business records
- Comply with legal obligations
- Prevent fraud and misuse of our services
Where you have given consent, we may also use your information to send marketing communications.
4. Marketing Communications
If you subscribe to our mailing list/ create an account, or otherwise consent, we may send:
- Product updates
- Promotions
- Seasonal offers
- News and events
You may withdraw your consent at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
We will not send marketing communications without a lawful basis.
5. Photography and Marketing
In accordance with our Terms & Conditions, Floria Cakehouse may photograph cakes, desserts, and products created by us for use in:
- Portfolios
- Social media
- Website galleries
- Advertising and promotional materials
Where photographs contain personal information, such as surnames, private messages, contact details, or identifiable photographs supplied by customers, we may edit, crop, blur, or conceal such information before publication.
Customers who do not wish their order to be photographed or used for marketing purposes should notify us in writing at the time of placing their order.
We will not knowingly publish personal information that identifies an individual without appropriate consent or another lawful basis.
6. Allergies and Dietary Information
Where customers voluntarily provide information about allergies, dietary requirements, or food intolerances, we will use this information solely to assess product suitability and fulfil orders safely.
Customers remain responsible for reviewing allergen information provided on our website and communicating any specific requirements before placing an order.
7. Sharing Your Information
We may share your information with trusted third parties where necessary, including:
Payment Providers:To process payments securely.
Delivery Partners:To complete deliveries.
Professional Advisers:Including accountants, insurers, legal advisers, and auditors, where necessary.
Regulatory Authorities:Where required by law or regulatory obligation.
We do not sell, rent, or trade your personal information to third parties.
8. Cookies and Website Analytics
Our website may use cookies and similar technologies to:
- Improve website performance
- Understand visitor behaviour
- Remember user preferences
- Enhance customer experience
Cookies may collect information such as: IP address, browser type, device information and pages visited.
Some cookies may be placed by trusted third parties, including: payment providers, website analytics services, social media platforms, and advertising partners. These providers operate under their own privacy policies.
You may manage cookie preferences through your browser settings.
9. Links to Other Websites
Our website may contain links to third-party websites.
These links are provided for convenience only.
We have no control over third-party websites and accept no responsibility for their content, policies, or practices.
10. Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor had visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
11. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil orders
- Resolve disputes
- Maintain accounting records
- Meet legal and regulatory obligations
Order and financial records may be retained for up to 6 years where required by law.
When information is no longer required, it will be securely deleted or anonymised.
12. Data Security
We take appropriate technical and organisational measures to protect personal information against: unauthorised access, loss, misuse, alteration, disclosure
While we take reasonable precautions, no online transmission or storage system can be guaranteed completely secure.
13. Children’s Data
Our products may be purchased for children; however, our website and services are intended for adults placing orders.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes.
Any revised version will be published on our website and will take effect from the date of publication.
We encourage customers to review this Privacy Policy periodically.
If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch with us: info@floriacakehouse.co.uk
